Analytics

The Analytics page reports searches, result clicks, conversions, no-result queries, and attributed revenue.

Every figure on this page is based on anonymous, session-level activity. VIBE does not store customer-identifiable search data.

1CollectAnonymous storefront interactions and eligible paid orders are recorded.

2AggregateDaily rollups prepare usage, engagement, funnel, and attribution metrics.

3ReviewSelect a period and inspect Overview, Engagement, Attribution, and Search insights.

4DiagnoseReproduce one high-value issue in Search Preview.

5ImproveMake one targeted change and measure the expected outcome.

The Analytics Overview tab, with the time range, metric cards, sessions usage, and search volume.

Choosing a time range

The range selector offers Last 7 days, Last 30 days, and Last 90 days. Each range is compared with the preceding period of the same length.

Figures come from daily rollups that refresh during the day. Recent activity may not appear immediately.

The four tabs

Starter shows the Overview tab. Growth, Pro, and Enterprise also show Engagement, Attribution, and Search insights.

Overview

Use Overview for the health check:

• Monthly session usage.
• Total searches.
• Click-through rate.
• Conversion rate.
• Revenue from search.
• No-result rate.
• Search volume over time on plans with advanced analytics.

Start here when a metric has changed and you need to decide which detailed tab to inspect.

Engagement

The Engagement tab, with product-view behavior, discovery areas, and relevance-health measures.

Use Engagement to understand how shoppers interact with the result experience:

• Viewed products counts distinct product views connected to discovery.
• Searches/session shows how often a searching session repeats a search.
• Unique products/search shows how many different products a search leads shoppers to view.
• Unique products/session shows the breadth of products viewed in a session.
• Avg time to view is the time from the result experience to a product view.
• Product discovery by area splits activity across storefront surfaces and reports requests, share, cart adds, revenue, sessions, response time, and change.
• Search relevance health reports average click position and average time to click. Lower is better for both.

Use this tab after a relevance, layout, or navigation change.

Attribution

The Attribution tab, with direct revenue, order signals, the conversion funnel, and attributed queries.

Use Attribution to understand orders and revenue tied to discovery:

• Direct VIBE revenue and Direct VIBE orders use exact product attribution.
• ATC-confirmed revenue is supported by an add-to-cart attribution signal.
• Click/view revenue is supported by a result click or view signal.
• Shopify/control revenue appears when A/B control traffic has attributable activity.
• Conversion funnel shows searches, result clicks, cart adds, and purchases.
• Revenue by attribution type explains the strongest signal available for each attributed order.
• Top attributed queries lists the queries that produced attributed orders and revenue.

Use this tab to separate search activity from measurable commercial outcomes.

Search insights

The complete Search insights tab, including query, product, no-result, and filter tables.

Use Search insights to decide what to change:

• Top search queries.
• Most popular products.
• Query-product winners.
• Products needing attention.
• Hidden gems.
• Revenue per impression.
• Top no-result queries.
• Top filters used.

Product opportunities depend on enough impressions and daily rollup data. An empty table can mean that the store does not yet have enough activity.

The metric cards

Five summary cards sit at the top. Each shows the value for your selected range, the change against the previous period, and a small trend line.

• Total searches is the number of search queries run in the range.
• Click-through rate (CTR) is the share of searches that led to a product click, calculated as result clicks divided by total searches. Its change is shown in percentage points.
• Conversion rate is the share of searches that led to a purchase attributed to search. A conversion is a search click later matched to a paid order (see Revenue attribution below). Its change is shown in percentage points.
• Revenue from search is the order revenue attributed to search clicks in the range.
• No-result rate is the share of searches that returned zero results. Lower is better here, so the card treats a decrease as a positive change. A rising number is your cue to check the no-result queries table.

Sessions usage

The Sessions card shows your billing usage for the current month: sessions used against your plan’s monthly allowance, a percentage bar, your plan name, and a link to Billing. A session is a distinct shopper browsing session, counted from search and explore activity. Sessions are the basis for VIBE’s usage-based billing, and usage above your allowance may add overage on paid plans. Your Plan and billing page has the exact allowance and overage rate for your plan.

Charts and tables

• Search volume over time is a line chart of total searches per day across the range.
• Conversion funnel shows how searches progress toward purchase, each stage as a count and as a share of total searches: Searches, Results clicked, Added to cart, and Purchases.
• Top search queries lists the most-searched phrases, with the number of searches and a conversion rate for each. Case variants of the same phrase are grouped together.
• Most popular products lists the products clicked most often from search, with title and image where VIBE can match them to your catalog.
• Top no-result queries lists searches that returned nothing, with how often each ran and its share of all searches. Use it to find missing products, synonyms, or catalog gaps.
• Top filters used lists the storefront filters shoppers apply most when refining results.
• Search relevance health has two measures, both where lower is better: Avg click position is the average rank of the result a shopper clicked (lower means shoppers find what they want nearer the top), and Avg time-to-click is the average time from results appearing to the click (lower means shoppers recognize the right result faster).

Revenue attribution

VIBE connects search to sales with a click-to-order match:

1. A shopper runs a search and clicks a product in the results.
2. If a paid order for that product arrives within 24 hours of the click, VIBE marks the click as converted and attributes the matching order line revenue to it.
3. That revenue and conversion roll up into Revenue from search, Conversion rate, and the funnel.

Revenue is attributed only after an order is marked paid. Each click converts once. Because the attribution window is 24 hours, recent figures can continue to change.

What requires an upgrade

Analytics comes in two tiers. Basic analytics is available on every active plan. Advanced analytics is available on Growth, Pro, and Enterprise. When a plan does not include advanced analytics, the page shows Overview with an upgrade note.

Capability	Starter	Growth	Pro	Enterprise
Overview	Yes	Yes	Yes	Yes
Engagement	No	Yes	Yes	Yes
Attribution	No	Yes	Yes	Yes
Search insights	No	Yes	Yes	Yes

Some tables also depend on activity from another feature. Top filters used requires storefront filtering. Query-product and product-opportunity tables require enough product impressions and outcomes.

Reading the dashboard

• Watch the no-result rate, then use the Top no-result queries table to find missing products or terms shoppers expect.
• Use the “vs previous period” change to see whether a metric is trending, not just its current value.
• Check relevance health after big catalog changes. A jump in average click position can mean the most relevant items are not surfacing near the top.
• Give revenue time to settle, because attribution waits for paid orders within a 24-hour window.

Recipe: fix your top no-result query

1. Open Analytics and find the Top no-result queries table.
2. Note the query shoppers ran most with no results.
3. Decide the cause. If you stock something for it, the product may be unindexed or excluded, so check Sync and index. If the wording is the gap, add a synonym rule mapping that query to the right words. If you do not stock it, that is a product opportunity worth noting.
4. Check the table again over the next few days to confirm the count drops.

Troubleshooting

Revenue from search shows zero or looks low. Revenue is attributed only after an order is marked paid, and within a 24-hour window from the search click, so the most recent days keep filling in. Attribution also needs the order permission. If figures stay flat over a longer period with healthy search volume, look at whether searches are leading to clicks and carts in the funnel.

My no-result rate went up. What should I do? Open Top no-result queries and check for missing products, indexing problems, or terms that need a synonym.

Why don’t I see the advanced charts? Advanced analytics is available on Growth, Pro, and Enterprise. Starter shows Overview with a note about upgrading. See Plan and billing.

A detailed table is empty but the headline cards have data. The detailed product and query tables require their own minimum activity and daily rollup fields. Keep collecting real storefront activity and confirm the selected date range includes it.