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VIBE Help Center

VIBE search and discovery

VIBE combines keyword and semantic search. Keyword search looks for the words entered by a shopper. Semantic search also compares the meaning of the query with your product data.

For example, a search for “something warm for winter” can return a wool coat even if that exact phrase is not in the product title. Results still use keyword signals, so exact product names and terms remain important.

VIBE also provides quick search, a full search page, Explore controls, Smart Filters, visual discovery, saved products, merchandising rules, analytics, and an A/B test against Shopify native search.

1IntentThe shopper types, explores, filters, or starts from a product image.
2MatchVIBE combines keyword, meaning, structured, collection, variant, and image signals.
3ControlFilters, Explore settings, availability, and rules shape the result.
4DiscoverThe shopper opens a product, refines the result, or saves a preference.
5LearnAnalytics reports usage, engagement, attribution, and opportunities.
VIBE quick search with product and collection results for a red dress query.

Search helps shoppers express a known or approximate need.

VIBE Explore mode with semantic sliders and product recommendations.

Explore supports guided browsing when the shopper does not have a precise query.

Core features

Section titled “Core features”
  • Semantic and keyword search: matches exact terms and related meaning.
  • Quick search: shows products, collections, suggestions, pinned and popular searches, articles, and pages while a shopper types. See Quick search and suggestions.
  • Full search page: gives shoppers result types, sorting, filters, Explore, Your Vibe, and additional product batches. See Full search results page.
  • Explore controls: lets shoppers adjust results with sliders, toggles, and concepts. See Explore controls.
  • Smart Filters: applies exact Shopify filters such as availability, price, product type, and options. See Explore and Smart Filters.
  • Visual discovery: supports Find similar, saved products, Your Vibe boards, and image search on eligible plans. See Visual discovery and Your Vibe.
  • Merchandising rules: boosts, buries, pins, redirects, or adds synonyms for selected searches. See Merchandising rules.
  • Analytics: reports search volume, clicks, no-result queries, conversions, and attributed revenue. See Analytics.
  • A/B testing: compares VIBE with Shopify native search on the same storefront traffic. See A/B testing.
  • Storefront settings: controls the search surface, product cards, text, colors, and layout. See Appearance.

Where to start

Section titled “Where to start”